With the poor traffic conditions and high fuel prices in the Philippines, it comes as no surprise when the latest Shell FuelSave Index shows that Filipino drivers has the top fuel saving awareness in Asia.
According to the study, 94% of those surveyed see fuel efficiency as an important way to save money. That pretty much explains why 87% of them are willing to change their driving behavior to save fuel. Better yet, 85% have actually changed the way they drive to reduce fuel consumption. However, the index has revealed that 20% say that more education and information is needed in order for Filipinos to learn how to drive more efficiently.
So in response to these findings, Shell launched the “Target One Million” campaign to help one million motorists across the globe learn how to save fuel.