Friday, 27 July 2012 07:56
Motor Image Pilipinas gives all-new 2012 Subaru Impreza a soft debut
Words by Hans Gerald Chua | Photos courtesy of Subaru of America, Inc.
When Subaru unveiled their all-new 2012 Impreza to the world at last year's New York International Auto Show, we couldn't help but get excited, knowing that something this handsome will ultimately hit our streets sometime in the near future. Fast forward a year later, Motor Image Pilipinas gave us what is technically a jacked-up Impreza at the 8th Manila International Auto Show, otherwise known as the all-new XV.
The XV is Subaru's very first compact crossover that addresses the market's demand for “practical functionality, fashionable stylishness, and better fuel economy.” Though these are traits that anyone should be looking for in a car, the XV isn't exactly that “car-like” and left some of us wanting for more. Well, I'm glad to tell you that the wait is finally over.
Instead of spending a month's-worth of their marketing budget on an extravagant party, Motor Image Pilipinas opted to invite their closest friends, clients, and club members on a small intimate gathering to unveil the all-new 2012 Subaru Impreza. Thankfully, we were there to get a close look.
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Newly Launched
Tuesday, 22 May 2012 06:25
AVID thrives 31% in Q2 despite industry's 1% fall
While the rest of the Philippine automotive industry declined by 1%, the Association of Vehicle Importers and Distributors (AVID) enjoyed a strong start for the second quarter of 2012 with a 31% growth. From January to April of this year, AVID members were able to sell a total of 10,633 units, compared to the 8,119 in the same period last year. On top of that, April's overall total sales also rose by 12% versus the same month in 2011.
Published in
Industry Update
Tuesday, 10 April 2012 07:17
Setting the standard for urban high rides: The all-new 2013 Subaru XV
Words by Ferman Lao | Photos by Christopher Kho
A mere six months after its world debut in Frankfurt last September 2011, Motor Image Pilipinas, Subaru's exclusive distributor in the country, pulled out the biggest surprise at the recent 8th Manila International Auto Show when they unveiled the all-new 2013 Subaru XV.
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Newly Launched
Thursday, 02 June 2011 15:30
Subaru offers the Legacy, Forester, and Impreza STi with a different kind of AWD
Motor Image Pilipinas, the exclusive distributor of Subaru in the Philippines, is bundling the Legacy, Forester, and Impreza STi Hatchback with a different kind of AWD for the month of June. Through the Subaru All-Winning Deals (AWD), clients get this special opportunity to bring home a brand-new Subaru through special low down payment schemes, zero-interest plans, and all-in packages.
Published in
Contest and Promos
Monday, 25 April 2011 22:12
Just another day in the office for Russ Swift
Words and photos by Christopher Kho
For the average person like a majority of us, a regular weekday probably begins by spending half an hour or so on the highway driving or commuting to work. Then, for the next eight or more hours, we sit behind desks laboring tirelessly with the sole promise of getting a paycheck at the end of the month just so that we can pay the bills, make the rent, and feed a growing family. This mundane cycle is what we call a job, and as much as we despise it, it’s a fact of life. But for one fine English gentleman, a regular day in his “office” involves performing high speed four-wheel drifts, record-setting handbrake parking maneuvers, and tire-shredding donuts - all in an action-packed stunt show.
Published in
Features
Saturday, 24 July 2010 09:40
The Evil Twin | 2010 Subaru Impreza 2.5L WRX Sedan
Words and photos by Christopher Kho
Back in January, we were given the privilege to test the Subaru Impreza Sedan. With it came a 2.0 liter 148 horsepower boxer engine, a four-speed automatic transmission, and a 1.2 million-peso price tag. It proved to be a practical four-door sedan that possesses killer good looks and a rally-bred drive train. We had endless hours of fun sitting behind the wheel. It drives smoothly, runs fast, and handles exceptionally well. In short, we were impressed.
By the day’s end, its sporty muscular looks and pin-point accurate handling got our hearts racing. But we felt that there was something missing from this great package. We were left itching for a bit more power and a proper manual transmission to get every single drop of excitement out of it.
Published in
Sportscar
Monday, 04 January 2010 09:33
Dressed to Impress | 2010 Subaru Impreza Sedan 2.0L RS A/T
Words and photos by Christopher Kho
Ever since its debut onto rally racing 16 years ago, the Subaru Impreza was a born winner. It helped propel infamous names such as McRae, Burns, and Solberg to win championships on the world rally scene conquering tarmac, gravel, and snow. Officially introduced back in early 2008, the Subaru Impreza landed on the Philippine shores to conquer yet another challenge - making a mark onto the local subcompact car market. In its five-door trim, the Subaru Impreza hatchback already built a strong foundation for the Impreza’s namesake and has been doing so for the past year. To keep the fire burning, on April of 2009, Motor Image Philippines launched the hatchback’s twin brother, the Subaru Impreza sedan.
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Compact
