Words by Niky Tamayo | Photos by Ken Tamayo
In an early attempt to explain the process of self-actualization, Abraham Maslow famously came up with his “Hierarchy of Needs.” The basic idea is that you aren’t concerned with high-level needs until your more basic needs are met. Thus, you’re not concerned with shelter until you’re fed, not concerned with love until you’re sheltered, not concerned with career until you’re loved, and so on and so forth. High up on Maslow’s pyramid, tackled only after every other need is fulfilled, are self-actualization needs like creativity and spontaneity.
In other words, the only people buying a MINI Countryman are people who’ve achieved Maslow’s equivalent of Nirvana. Unfortunately, most car buyers are stuck at Level 2: Security. Even your typical luxury car buyer falls further down on the pyramid, under Level 4: Self-Esteem (“mine is bigger than yours”). But apparently, there are a lot of self-fulfilled buyers in the Philippines, as the Countryman is selling like hotcakes.
The rest of the world simply doesn’t know what it’s missing.