“BMW and Toyota both want to make ever better cars,” said Akio Toyoda, President of Toyota Motors Corporation. “We respect each other; that is why we can already take the next step together. Toyota is strong in environment-friendly hybrids and fuel cells. I believe BMW’s strength is developing sports cars. I get so excited thinking about the cars that will result from this relationship.”
It seems that Toyota is really serious in injecting excitement back to its line-up, which began with the Subaru-collaborated GT-86 and BRZ. And with the help of BMW, the future definitely looks good for customers and enthusiasts alike. In a more practical sense, the partnership will also benefit both parties in the advancement of technologies for fuel cells, light weight construction, and hybrid systems.
This is actually not the first time for BMW and Toyota to join forces. One would recall that they first entered an agreement last December 2011 - a deal where BMW is contracted to supply 1.6 liter and 2.0 liter engines for Toyota's in Europe starting in 2014. For this expansion, Toyota is reversing roles as they supply their hybrid and hydrogen fuel cell technology to BMW.
With a stronger BMW-Toyota alliance, these two automotive superpowers will definitely leave their competitors playing catch-up. More importantly, it will help cater to the world's ever-changing demands and consumer preferences across the globe.