"We owe it to the memory of Sic..." said circuit Vice President Luke Colaiacovo. “...his family, to the hundreds of thousands of fans who admired his courage and humanity, the many personalities from the sports world and media who support to this spontaneous and moving proposal.”
“We are happy and proud to associate the Misano circuit with Marco Simoncelli, a champion in sport and in life," he added.
The Misano track also pays tribute to another Moto GP rider through an access point to the circuit built in 2005 named “Via Daijiro Kato” (Daijiro Kato Street) in honor of the Japanese rider who was killed in the 2003 Japanese Grand Prix. In a chilling coincidence, another Japanese rider, Shoya Tomizawa, had fallen victim to a fatal accident in Misano at the 2010 Moto 2 race, in a crash nearly identical to Simoncelli's.
The circuit's governing committee included in their official statement that it would not use Simoncelli's name for any commercial gains or activities.