Chevrolet thrives in Southeast Asia, posts 14% sales increase in the Philippines

By MUMLOLOUK payday loans

16 May 2011

Chevrolet thrives in Southeast Asia, posts 14% sales increase in the Philippines

 
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The Covenant Car Company Inc. (TCCCI), the exclusive distributor of Chevrolet in the Philippines, recorded a remarkable 14 percent year-on-year sales growth during the first four months of 2011, and that's compared to the projected industry average of just 5 percent! The boom in market share is also felt throughout the ASEAN region with Thailand posting a 75 percent growth in the same time frame. Facilitating this push, the Chevrolet Cruze was recently crowned as the Philippines' the 2010 - 2011 Car of the Year (COTY-P) at the 7th Manila International Auto Show (MIAS). It also garnered two awards at the recent Bangkok International Motor Show. 
  
“Our plan for growth in Southeast Asia is working,” said Martin Apfel, President of GM Southeast Asia Operations. He adds, “We continue our product offensive, we strengthen our dealer network, we see no material impact of the events in Japan on our ability to serve an increasing number of customers. I can say with confidence: we are open for your business and ready to provide a great ownership experience with world-class products like the Cruze or the Captiva. Come and see a Chevrolet dealer. Test our product. You will see and feel why our customer base is growing fast and why so many that used to drive only Japanese brands now come to Chevrolet with confidence.”
 
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In addition, Chevrolet also posted strong growth in leading markets in the ASEAN region, particularly in Malaysia where it recorded a year-on-year growth of 353 percent for the first four months of 2011. And in the month of April alone, Chevrolet surged with a 738 percent sales growth last March. 
 
With more delectable vehicles coming to the Philippines this year, Chevrolet's market share will surely go one step higher. And when combined with their unbeatable 5-year Warranty Program, it just makes owning a Chevy a lot more tempting.
 
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