With 12 upcoming dealerships offering full service capabilities, it's an understatement to say that they're planning to invade the country by storm. They'll be located in Cabanatuan City; Manila; Bonifacio Global City, Taguig; Las Piñas; Marikina; Pasig; Batangas; Iloilo; Bacolod; Cebu; Cagayan de Oro; and Davao. When that happens, Peugeot will have the most number of showrooms in the Philippines for any European automaker. And like what they told us five months ago, even if the brand is now under new management, they're still open to servicing Peugeots of the past.
Now that we've given you a brief on the nitty-gritty details, it's time to get to know their cars.
Starting with the basics, the 3008 is Peugeot's entry into the compact crossover segment. Yes that's right. Despite the relatively low ground clearance, smooth silhouette, and chic styling, this is in fact an SUV and not an MPV. It seats five people, bears a very beautiful panoramic sunroof, and has six airbags. There's also a six-speaker sound system, leather seats, and cruise control in the package. It's slightly smaller than a Mazda CX-5, but is a lot better at turning heads. Prices start within the P1.5 million range.
A little bit higher up on the price range is the Peugeot 5008 7-seater MPV. It offers “theater-style seating” to give all passengers a good view of the road ahead and plenty of head and legroom for all three rows. This French people-carrier also comes with two seven-inch LCD screens at the back with matching Bluetooth headsets. But the real trick is its Head-Up Display feature that projects info such as speed, cruise control, and distance on the a translucent panel. Expect the 5008 to hit showrooms with a P1.7 million-ish price tag.
Travel in absolute luxury in the 508 - Peugeot's full size sedan. Aggressive or elegant - depending on which angle you look at it, Peugeot has taken a more subtle approach in sculpting their flagship saloon. The result is pure beauty. Measuring 4.79 meters long, 1.83 meters wide, and 1.46 meters tall, it's as big as the current Toyota Camry. And priced at a shy less than P2.0 million for the range-topping model, it'll give the Japanese and Koreans a good run for their money.
As the world's largest producer of diesel engines, all three Peugeot mass-people-carriers will be powered by either a 115 hp 1.6L eHDi turbo diesel engine or a larger 163 hp 2.0L Hdi turbo diesel. The smaller powerplant gets a six-speed automatic with an intelligent START/STOP system, while the 2.0L unit is fitted with a regular six-speed slushbox.
Saving the best for last is the ultra-sexy RCZ sports coupe. Fit for those who want to experience an extra thrill, this hot number is powered by a 156 hp 1.6L turbo high pressure petrol engine. It sprints from 0 to 100 km/h in just 9.0 seconds and has a top speed of 212 km/h. Those might not be impressive numbers, but the RCZ is aimed more to attract attention. Just don't let the two doors and 2+2 seating fool you, because this is one huge coupe.
EDI is confident that they'll be able to sell about 2,500 to 3,000 cars per year, and we believe it's possible. With relatively low prices for a European brand, their main competitors won't be the German giants or the Scandinavians. Instead, they'll be knocking on the doors of the Japanese, Koreans, and Americans.
If you're itching to get your hands on one of these babies, don't worry; Peugeot's first showroom should open in just three months’ time or less.